Realty One Group
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EDDM - Just Sold Postcards

Every Door Direct Mail (EDDM®) is a cost-effective mailing solution for geographical farming.


Market your just sold property with one of our designs below, then use our innovative EDDM mapping tool to choose your carrier routes. Follow along with our step-by-step instructions to define your recipients by zip code, age range, and the number of households.


• Postcard Dimensions: 11" x 6"

⚠️ PLEASE NOTE: EDDM is not recommended for time-sensitive mailings. If timing is critical to your EDDM campaign, it’s important to plan ahead to ensure your delivery arrives, usually within a two-week timeframe.

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EDDM Just Sold Postcards effectively uses your recent success to secure more leads. Here are 5 tips on how to get started:

1. Keep it Short and Sweet:
 Make sure your EDDM postcard is easy to read and doesn't overwhelm your audience with too much information. Keep your content short and sweet, and use bullet points and headings to break up the text.

2. Highlight Your Contact Information: 
You've impressed them with your recently sold listing—make it easy for potential buyers to contact you. Include your phone number, email address, and website.

3. Show Off Your Branding:
 Leave a lasting impression and show off your brand so homeowners remember which agent they need to work with. Use a high-quality headshot, logo, and branding details.

4. Feature Striking Images: 
Use a high-quality photo of the recently sold property to grab the homeowner's attention.

5. Highlight Key Selling Points: Include a short list of the key features or amenities that made the sold property unique, such as a beautiful view or a recently renovated kitchen.